Keep on Rollin’ Rollin’ Rollin’

How skateboarding has become a cultural phenomenon

Skateboarding has always seemed to have a strange fluctuation of interest since its beginnings in the early sixties. From what went from so-cal pool carving became vert skating and competitions. What became of the 80s scene had become the 90s street skating era – and so on. I think what still amazes me is the global outreach skateboarding has had everywhere. Asie from the sport itself evolving, so have the way people skated. Skateboarding itself is a form of expression.

One of the biggest contributors to skateboarding success has been its ability to share the sport. Whether it’s posting your own clips, reading the mags, watching Instagram videos, skate tapes, the x-games for god’s sake, BAKER 4, skating with friends, buying a company hoodie, or slapping that sticker down on the lamppost by Maverick – your sharing skateboarding in some way.

I think what most people don’t realize is that most of the insanely popular brands and pop culture dawns from skateboarding. Thrasher hoodies and Vans are the obvious frontrunners but let’s not forget that one of the most sought after “designer” or commonly categorized as “street fashion” brands, Supreme, had started out as just a skateboarding company back in the late nineties – now its worth over a billion dollars.

I still struggle to wrap my head around this strange evolution and adoration of a sport that consists of a plank of wood with wheels (and not to mention a bunch of fractures and bruises). That’s pretty sweet.

Ok aside from merchandise, consider this. Do you realize how many pro skateboarders became cultural icons? Tony Hawk and his mountain of sponsorships, Bam Margera and the Jackass guys, Rob Dyrdek and MTV, Ryan Scheckler, Nyjah Huston, and that’s just a handful.

I guess what really blows my mind is how easy it is to share a crazy trick. I can go on my phone and find a dude tre flipping a 12-stair in probably five seconds. What I’m trying to say is that thanks to the quick, accessible qualities of social media, being able to share a moment with the world is incredibly easy. I guess you could argue it’s the same as inspiring someone else to go out and practice their own tre flips. Then post their own clips. I guess it kinda comes full circle that way. But all I know for sure is skateboarding won’t.